Founded in 1932, Produttori di Manduria is one of Puglia’s oldest and most influential wine cooperatives, born from a group of visionary growers who united to protect and promote the wines of their region. The story of the winery is inseparable from that of Primitivo di Manduria, a grape the cooperative has championed for more than ninety years through periods of both challenge and revival. What began as a small association of local winegrowers has grown into a community of hundreds of families, united by a shared passion for the vineyards of Salento and a commitment to preserving the region’s winemaking heritage.
Today, Produttori di Manduria remains a proud custodian of southern Italy’s native varieties, combining generations of local knowledge with modern research, sustainable practices and a deep respect for the land. While best known for its role in elevating Primitivo to international acclaim, the cooperative also champions traditional grapes such as Negroamaro, Fiano and Verdeca, ensuring the diverse viticultural heritage of Salento continues to thrive. Rooted in community, tradition and place, the winery’s philosophy remains simple: great wines begin in the vineyard and should tell the story of the people and landscape from which they come.
