Pira Luigi is a family estate deeply rooted in Serralunga d’Alba, with the Pira family’s connection to these hills stretching back to the end of the 19th century. In the 1950s, Luigi Pira and his wife Rosa turned their family vineyards into a dedicated wine-growing estate, beginning a journey that has continued through five generations. In the early 1990s, Luigi’s sons Gianpaolo, Romolo and Claudio began bottling under the family name, with the estate remaining firmly focused on expressing the distinctive character of Serralunga.
Today, the family continues to care for its vineyards by hand, with a philosophy centred on allowing the land to speak for itself. Their Barolos come from some of Serralunga’s most prized crus, including Vignarionda, Marenca and Margheria, each vinified separately to capture its individual character. In the cellar, the family favours a restrained approach, using traditional ageing and delicate handling to preserve the natural qualities of the fruit and the structured, long-lived character that defines Serralunga Nebbiolo.
